“Always Use Protection”
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Ramona
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Joined: 19 Jun 2002
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Location: Midwest USA
04 Aug, 2005 8:52 pm “Always Use Protection” [sdp=61705]  
When reading some older Firefox threads on the MozillaZine Forum, I learned about an amazing college poster that Firefox had planned to use. The poster is of someone's jeans back pocket with a condom peeking out. The project was pulled due to concerns that it would be offensive to some. At the time of writing (March 2005) there was talk of reviving the project.

Here is the poster: Always Use Protection

What do you think?

.

UserAgent: Mozilla/5.0 (Windows; U; Win98; en-US; rv:1.7.10) Gecko/20050716 Firefox/1.0.6 (ax)
RAMONA
Netscape, Mozilla, Firefox Solutions

Last edited by Ramona on 04 Aug, 2005 9:04 pm; edited once(1)
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TK19
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Joined: 04 May 2005
Posts: 325
Location: New York
04 Aug, 2005 8:54 pm [sdp=61706]  
My God! How weird! Surprised

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Andrew T.
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Joined: 14 Mar 2003
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04 Aug, 2005 9:09 pm [sdp=61708]  
This was going to be an official promotion?

I had assumed that this was an unofficial poster someone had concocted in his or her free time.

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Antony
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Joined: 18 Jun 2002
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04 Aug, 2005 9:11 pm [sdp=61710]  
A very smart advertising, I like it Smile

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Ramona
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Joined: 19 Jun 2002
Posts: 2365
Location: Midwest USA
04 Aug, 2005 9:18 pm [sdp=61711]  
Andrew,

Yep, sure was: A pitch for Firefox security

From Asa's Weblog
Quote:

March 27, 2005
like a phoenix

Like a phoenix from the flames, a great idea rises again.

Some time back over at SpreadFirefox.com, we started an effort to make a college poster to help spread Firefox. The results of this effort was a great poster that showed a rear view close-up of a person wearing bluejeans with a Firefox-wrapped condom in the hip pocket. The slogan was "Always use protection." Everyone involved loved it and we were days from taking it to print.

The project was spiked because of concerns that it would offend some people. One of the participants in that poster effort has revived the idea and while it's not a poster, this variation makes a very nice desktop image. Go check it out at mandolux.

Thanks to Chris for the heads up.
Posted by asa at March 27, 2005 04:37 PM


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RAMONA
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Ramona
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Joined: 19 Jun 2002
Posts: 2365
Location: Midwest USA
04 Aug, 2005 9:26 pm [sdp=61713]  
I like it too, Antony and I'm really surprised it was pulled. It is targeted for college students, and it's promoting safe browsing. If the underlying message is safe sex, then all the better! Cool

.

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RAMONA
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Fulvio
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Joined: 19 Jun 2002
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04 Aug, 2005 9:34 pm [sdp=61716]  
I think that it happens with the territory. Firefox wants to go mainstream, and, it may have to be careful.

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Antony
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Joined: 18 Jun 2002
Posts: 12076
04 Aug, 2005 9:44 pm [sdp=61717]  
Safe sex is another good thing to promote, perhaps there were quite a few conservative religious people.

I don't see this advert crossed any lines.

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